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战略

00 什么是战略​

https://mp.weixin.qq.com/s/Cd5GyjPyDKHXa-b3GJozAg

战略是一种从未来到现在的反向设计。

一个中心，三性，三动。

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how to learn​

Exchange ideas.

Strategic management process​

  • Situation analysis
    1. external , Internal
  • Strategy setting
    1. describe vision and mission
    2. Corporate strategy (diversified company )
    3. Business strategy (competitive strategy )
  • Implementation

Disruptive is the way of life​

VUCA [volatility , uncertainty , complexity , Ambiguity ]

Different level strategy​

Corporative level strategy​

business choice and business portfolio

Business level strategy​

business development and competitive advantages

Functional level​

good strategy and good execution = good management

01 The five step to Strategic management​

  1. develop a strategic vision and mission
  2. set objective
  3. craft a strategy to achieve objectives
  4. Implement and execute strategy
  5. Monitor , Evaluate , Take corrective action

Craft a strategy​

  • concentrate a single business or several business
  • cater to a broad range of customers or focus on a particular niche
  • develop a wide or narrow product line
  • pursue a competitive advantage based on : [low cost or differentiation , product superiority or ? unique organization capabilities ]

02 External environment analysis​

outline​

  1. methods of environment analysis
  2. general environment analysis
  3. industry environment analysis
  4. competitor analysis
  5. KSF of competition
  6. SWOT 中的 (opportunities & threats )

PEST

general environment analysis​

focused on the future

PEST

Industry environment analysis​

focused on factors and conditions influencing a firm's profitability within

Competitor Environment​

Focused on predicting the of competitors' actions, responses and intentions.

竞争的 5 个力量： 替代，供给，买方，潜在进入者，同类。

Strategic Groups​

有点像 STP ，谁是你的竞争对手。

KSF（key success factors)​

environment analysis to Identify opportunity and threats (外部), then select the best strategy for the company.

03 The Internal Organization​

outline​

  1. why firms need to study and understand their internal organization
  2. Components of an internal Analysis
  3. company resources and capabilities
  4. four criteria used to determine whether resource and capabilities are core competencies [value, rare, costly to imitate , Nonsubstituable]
  5. analyze value chain to determining your position
  6. outsourcing
  7. internal Strengths and weakness

Components of an internal Analysis​

  1. resources
  2. capabilities
  3. core competencies
  4. Discovering core competencies [4 criteria, Chain analysis ]
  5. Competitive Advantage
  6. Strategic competitiveness (战略竞争力)

Value Chain analysis​

allows a firm to understand the parts of its operations and create value and those that do not.

Primary activities and costs​

  1. Purchased supplies and inbound logistics
  2. Operations
  3. Distribution and outbound logistic
  4. Sales and Marketing
  5. Services

Support Activities​

  1. R&D
  2. HR
  3. Technology
  4. Finance
  5. Admin
  6. Information system

Outsourcing​

Corporate level Strategy​

which business the corporate should the firm be in ?

Diversification [Single business , Dominant Business , Related Constrained , Related Linked ]

BCG Matrix​

market share & market grow rate

Industry Attractiveness competitive strength matrix​

when does diversifications start to make sense ?​

Business level Strategy​

outline​

  1. define business level strategy [who , what need be satisfied , how ]
  2. relation between customer and business-level strategies who what how
  3. the different among business-level strategies
  4. five forces of competition model
  5. risk of using each of the business level strategies

Type of potential competitive advantage​

competitive scope​

  • Broad scope (in many customer segments )
  • Narrow scope ()

differentiate and costs​

  1. cost leadership strategy
  2. differentiation strategy
  3. focus strategy
  4. integrated cost and differentiation

when facing with competitors​

what is your position now ? leader ? runner-up ? small ? struggling rivals on verge of going under ?

Business model​